HISTORY BEHIND APPLE LOGO:-
The story behind the most memorable IT company logos can be a fascinating tale. But in case of APPLE , A young guy named Steve Jobs who had some crazy ideas about personal computers, or microcomputers as they were then called.
In 1977 the company agreed to do a bit of freebie work for Jobs’ newly-created company, Apple Computer, including the design of a logo.
That task fell to graphic designer Rob Janoff. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours” Janoff recalls.
The original design was a side view of an apple with a bite taken from the right side. The logo was black in order to save on printing costs, but Jobs prevailed that it needed to be more colorful.
By the way, Janoff never received any special acknowledgement for creating a logo that’s regarded as one of the world’s most powerful brands. He got nothing, he says – “not even a holiday card.”
